‘China: from WeChat mcommerce to experiential nuts’ – ‘Econsultancy’ Blog
Ben Davis says, “It’s hard to get one’s head around China. The scale and the speed are vast and fast.
So, I thought I’d round up some companies doing interesting things online in China, just to give a snapshot of marketing in the country.
Full credit where it’s due, these are all taken from Barney Loehnis’ presentation (he’s head of digital in APAC for Ogilvy & Mather) at the Future of Digital Marketing 2014“.
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