‘Facebook Blasts Gallup For Suggesting Its $10 Billion Advertising Business Is Built On A ‘Myth” – Business Insider

Aaron Taube says, “Yesterday, the polling firm Gallupquestioned whether social media advertising actually works in its annual report on consumer behavior.

In a section titled “The Myth Of Social Media,” Gallup reported that 62% of 18,000 Americans surveyed said ads on Facebook and Twitter do not influence the purchases they make.

Naturally, the study was not well received by Facebook, a company whose $10 billion-a-year advertising business is entirely contingent on brands believing that its ads DO influence purchase decisions”.

Facebook Blasts Gallup For Suggesting Its $10 Billion Advertising Business Is Built On A ‘Myth’

Business Insider