‘Falling for These 4 Social Media Marketing Myths Will Cost You Money’ – ‘Business 2 Community’ Article
Bob Hutchins says, “What’s worse than being uninformed? Being misinformed. In the complex world of social media marketing, a staggering number of pitfalls occur when strategists think they know something, but don’t. A strategist who’s in the position of “not-knowing” knows that he doesn’t know; this can be fixed. But a strategist who believes he knows the truth can cause some serious damage to his organization through lost time, money, and public perception. But enough with our epistemological ruminations! These are the foursocial media marketing myths you simply can’t afford to fall for.
#1 “Facebook is free advertising.”
Oh, if only! This is perhaps one of the most commonly perpetrated social media marketing myths, in part because seven years ago, it was true. In those days, Facebook marketing was young, vibrant, and exciting. Newly released “Facebook Pages” made it possible for brands to reach the masses – without tossing a dime toward Silicon Valley”.
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