Martin Beck says, “Social media analytics firm Socialbakers today weighed into the Facebook organic reachdebate with some counterintuitive data. Analyst Phillip Ross wrote:

The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people.

Let’s be clear. There’s no denying that organic reach is down on Facebook Pages overall. Facebook has confirmed it and explained why, many times, most recently in a FAQ post byFacebook vice president of ads product marketing Brian Boland“.

Socialbakers Study: Facebook Page Engagement Has Grown 30% Since January

Marketing Land

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