‘How To Make a Fantastic Keyword List’ by John Chow
Chow says, “Ok, I think it is time to review how to make a proper keyword list for your PPC campaigns. This may seem like a simple thing to do, but in reality, most people are missing the boat on a few things. Lets take a look at all of the angles and make sure that you are doing what needs to be done.
Everyone here should know about the 3 different ways people are making their keyword lists. Ask yourself, “does this look familiar?” The first type we run across starts building their account without doing a keyword search, as that is a simple easy way to do it. Your next average person will create a list of generic keywords, which made the account a bit stronger than the first guy”.
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