Andy Lombard says, “Of the many demands on marketers, messaging is considered among the most difficult to deliver.

We want our brand’s message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if we want to elevate our brand in this fast-paced digital world.

It’s a tough standard to meet — and many businesses turn out bland or predictable content in their efforts to keep up. Even worse, some try to ride an outdated trend or speak to a need that no longer exists. Stale, repetitive messaging makes any company look like a dinosaur. To stay in the spotlight, you need high-impact marketing, with compelling messages delivered swiftly to the most relevant targets”.

Marketing At The Speed Of Ideas: How To Ensure Your Messaging Keeps Up

Marketing Land

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