‘Study: Social Media is Not a Trusted Media Source for PR Pros′ by Jay Baer
Baer says, “In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars.
Below, we dissect a few of the findings and what they mean for PR and marketing professionals.
Most and Least Used Platforms
Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels)”.
Study: Social Media is Not a Trusted Media Source for PR Pros
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