‘Why Conversion Rates Don’t Matter’ – ‘Website Magazine’ Article
Milad Oskouie says, “You’re probably immediately asking yourself the question: How can it be said that conversion rates don’t matter when they’re the number one driver behind every online marketing strategy?
Truth, as someone once said, is determined by the perspective from which it’s observed. When you consider everything that is held as truth today, and you factor in concepts of time and motion, you’ll understand there’s a lot of relativity involved in perceived truth.
Relativity has the potential to raise Internet marketing to the next level when it comes to conversion rates, and a relative attitude toward, rather than the accepted average of, conversion rates should be applied to achieve a greater benefit”.
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