Paul Gustafson says, “Dan Miller, a professor of material culture at University College London, caused quite a stir at the end of 2013 when he said Facebook was “basically dead and buried” for 16-18-year-olds in the UK. So when we recently facilitated a series of focus groups in the US with 16-30-year-old males on the topic of their social media habits, we were interested to see how they would respond to “Is Facebook still cool?”

Almost universally, participants responded with a “No.” But does Facebook need to be cool to be valuable to marketers? And if Facebook is no longer cool, how should that change the way marketers think about the channel?

For Facebook, not being cool is uniquely different from not being useful”.

Four Tips to Accelerate Sales Through the B2B Content Funnel

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