‘Social Media Skills Are Really Social’ – ‘Marketing Land’ Article
Allison Kent-Smith says, “Social media as a practice is nearly a decade old. But for many of us, this job skill is a fairly new requirement.
So how do you learn more about social media for your current or future job? Where do you go to learn more? What do you need to know?
It’s challenging. Most experts have gained social media skills on the job. So if you’re lucky enough to land a job that requires social media understanding, that’s great. If not, then you remain at a distinct disadvantage.
The journey to social media literacy is not obtained through personal use. Although daily interactions with major platforms help us understand basic functionality, these social habits do not teach us business fundamentals”.
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