You Mon Tsang says, “Sales and Marketing are ultimately judged on the same metric, but they act on different timelines. Sales focuses on the short term as it races to meet monthly and quarterly quotas. Marketing has a slightly longer term, nurturing prospects into Sales-ready leads.

Despite their different outlooks, Marketing and Sales can forge more profitable relationships by creating a two-way flow of information.

Here’s how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.

Deliver as much data as possible

The first stage in collaborating with Sales: track the heck out of your prospects with marketing and CRM systems”.

Automation: How Marketing Can Sync With Sales

MarketingProfs

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