‘How Localized Social Media Drives Personalized Connections′ by Jay Baer
Baer says, “The Social Pros Podcast is always a mishmash of the greatest minds working in social media today. June’s guests included Groupon, the daily deals masters; entrepreneur and author Peter Shankman; a representative from Google Analytics; and natural foods store Sprouts Farmers Market.
Sometimes in a given month, the Pros end up focusing on certain themes. In June, it was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans”.
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