‘How to Write a Sales Email That Actually Gets a Response’ – HubSpot
John Bonini says, “When was the last time you responded to any type of interruptive advertisement?
If you’re anything like most modern consumers, it was probably sometime during the Clinton administration.
Thankfully the inbound marketing movement has helped businesses adapt their strategy to align with this changing behavior, however it’s also caused practitioners to freeze up when asked about their process for actually connecting with inbound leads.
“Well…I wait until they fill out a consultation form or let me know they’re ready to talk.”
Too many marketers are making this mistake. If you’re waiting for your prospects to raise their hand to speak with sales, you’re leaving opportunities on the table”.
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