‘A New Way to Breathe Life Into Old Web Video Ads’ – Re/code
Peter Kafka says, ““Shoppable TV” — the notion that it would be cool if you could sit on your couch and order clothes you saw people wearing on-screen — is one of those ideas that people have been chasing since Web 1.0. Justin Fuisz was trying to do it, too.
Then he had a better idea. Or, at least, one that is easier to fund: Instead of using the tech his startup had built to create a commerce business, he is building an ad play instead.
Fuisz Media’s new pitch is that it can make Web ads more interactive, which is supposed to make them more valuable. The basic idea is that its software can automatically identify Web video images — and instead of telling people how to buy Jennifer Aniston’s shirt, it can let advertisers add links on top of the clip”.
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