‘How to Design Experiments for Your Website in 5 Easy Steps’ – HubSpot
Diana Urban says, “Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t. But experimental design can seem over-complicated, overwhelming, and time-consuming.
The thing is, running experiments on your website is only as complicated as you make it. So keep on reading — we’ll walk you through the basics of running an experiment. It’s not rocket science, and as long as you understand the proper steps to running A/B tests on your website, you’ll be running tests and boosting conversions in no time”.
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