‘How Your Brand Can Win Over Online Customers One Skeptic at a Time′ by Jay Baer
Baer says, “Have you ever noticed how proud parents look at their toddlers’ crayon scribbles as though they’re admiring a Picasso painting?
As humans, it’s easy to become biased when we’re attached to something. The way we see things doesn’t always match up to reality.
This is an issue that’s all too prevalent among brands. Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story”.
How Your Brand Can Win Over Online Customers One Skeptic at a Time
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