‘The Future Of Paid Search (From A Data Perspective)’ – ‘Marketing Land’ Article
Benjamin Spiegel says, “Over the past five years, the media buying world has changed dramatically.
The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have made progress at a rate that has even outpaced consumer behavior”.
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