Kohki Yamaguchi says, “Social media managers and analysts have one of the toughest jobs in digital marketing today.

Imagine trying to be an expert in content marketing, acquisition and retention marketing, brand management, word-of-mouth, customer advocacy, paid media, reputation management and viral marketing — all across five different media channels and dozens of accounts. This is a day in the life of a social media manager.

Due to its complexity, social media is also one of the least understood of all marketing channels. Learnings around social media management are largely limited to high-level best practices that are not backed by numbers. Though progress has been made, there remains a mountain of challenges around building a solid social analytics practice”.

20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It

Marketing Land

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