‘TMI? How to Personalize Your Emails Without Being Creepy’ – HubSpot
Rachel Sprung says, “Years ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email thatdidn’t greet me by my first name and feature content tailored to my individual interests.
But with all the information we marketers know about our contacts … it’s very possible that we can over-personalize emails. No one likes a creepy marketer.
There are some questions that marketers needs to ask themselves when personalizing. First, how does personalization improve your email marketing? Second, where’s the “creepy” line when it comes to email marketing personalization? Let’s dive into them to figure out how you should personalize your emails”.
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