‘A Picture’s Worth a Thousand Retweets’ – ‘Business 2 Community’ Article
Alinn Louv says, “The old saying goes, ‘a picture’s worth a thousand words’. In the new age of social media, this is more true than ever. Visual social sites, Pinterest and Instagram, blew up last year. Other social giants strove to catch up with update after update, optimizing their newsfeeds to make them more visual. Twitter, known for its 140 character limit updates, made a few tweaks, putting the emphasis on visual. Your Twitter feed now includes photos and videos directly instream.
This is old news. However, initial research from Buffer, sheds light on how much of an impact this update had on Twitter’s engagement. Buffer found that tweets with images get 18% more clicks, 89% more favorites and a whopping 150% more retweets. This is an overall 250% increase in engagement on Twitter. Adding an image goes a long way, but it isn’t as simple as uploading anything you can find. Optimize your photos for a visually engaging feed, with correct dimensions. Images are also searchable on Twitter. Take advantage of this feature by having bold photos with correct tags and headlines so they’ll stand out in search results“.
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