Jonathan Pavoni says, “As the consuming public starts demanding more information about the products and services that they purchase, marketing automation software becomes a necessary tool for marketers in every industry.

This software allows practitioners the ability to communicate to a large and diverse group of prospects over a specific amount of time. However, the “automation” part of marketing automation can sometimes lead to list fatigue and message saturation.

The combination of this powerful software and a “hungry” sales team can churn through even a large database fairly quickly”.

Marketing Automation Fatigue Might be Destroying Your Database

HubSpot

Sharing is caring