‘Testing Is At The Heart Of Marketing Success’ – ‘Marketing Land’ Article
Yuriy Timen says, “Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the long-term.
It is not enough to simply create a quality marketing program and leave it alone to do its job. Rather, the marketing plan for any business needs to be monitored on a daily basis in order to make sure maximum returns are achieved.
Testing, Testing
Thanks to A/B testing, or split testing, it has never been easier to refine marketing programs. Businesses that aren’t using testing as a major part of their marketing plan are missing out on a big opportunity to improve results and grab a larger portion of their desired market”.
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