Yuriy Timen says, “Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the long-term.

It is not enough to simply create a quality marketing program and leave it alone to do its job. Rather, the marketing plan for any business needs to be monitored on a daily basis in order to make sure maximum returns are achieved.

Testing, Testing

Thanks to A/B testing, or split testing, it has never been easier to refine marketing programs. Businesses that aren’t using testing as a major part of their marketing plan are missing out on a big opportunity to improve results and grab a larger portion of their desired market”.

Testing Is At The Heart Of Marketing Success

Marketing Land

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