Ian McCaig says, “Online shopping has become so much more than simply a place to buy.

Ecommerce websites are now places to curate brands and promote customer interaction and editorial content is a key tool to ensure consistent engagement for continued sales and results.

Here’s an overview of how you can use content to help increase conversion rates”.

The ultimate guide to personalisation: content retargeting and engagement

‘Econsultancy’ Blog

Sharing is caring