Jeannette de Beauvoir says, “Lee Odden of TopRank Marketing gives this advice to content marketers: “Be the best answer.” It’s great advice. You’ll never be the only answer—there’s far too much content competition out there—but you can be the best answer for the prospects and customers you’re marketing to.

After a few decades of doing content marketing (we called it by different names in the past, but the principle is the same), I can think of four foolproof ways for you to be your audience’s best answer. But they come with a caveat, the same one that marketers and performers, writers and musicians have always known: The first step in connecting to others is always to know your audience. Listen to what they want, listen to what they need, and know what it is”.

‘Be the Best Answer’: Four Steps to Developing Winning Content

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