‘Goodbye Email, Hello Rich Media Messaging’ – ‘Marketing Land’ Article
Cezar Kolodziej says, ““Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer.
Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient.
With Millennial preferences changing, perhaps it is time to evaluate our digital marketing strategies. Instead of replicating the wheel by sending the same kinds of email messages to mobile devices, we should get a little smarter about how we are direct marketing”.
Comments are closed.
