John Sherer says, “On average, 80% of sales are made on the fifth to twelfth contact with a prospect — according to the data from Referral Squirrel.

To me, this can mean one of two things:

  1. Sales reps are sending far too many useless follow up emails to prospects.
  2. Sales reps are maintaining healthy relationships with prospects before closing.

If the former, I’m here to change that. And in either case, all of us in sales need to do a better job of connecting with our prospects in valuable ways. We can’t selfishly send “just checking-in” emails at completely arbitrary times hoping to get our attention”.

The Anatomy of a Horrible Sales Follow Up Email

HubSpot

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