Margaret Farmakis says, ““Intellectuals solve problems; geniuses prevent them.” When Albert Einstein relayed this very wise message, he was decades removed from a world of computers and email marketing. However, Return Path email geniuses still follow this simple principle, helping clients prepare for problems before they occur. Blacklisting can be a major roadblock to inbox placement, so Return Path recently published an ultimate guide to blacklists to share research on blacklisting trends. The following highlights can help you channel Einstein and prevent blacklistings before they’re a problem.

1. Use a dedicated IP address:

Shared IP addresses can attract blacklistings for a number of reasons. Other senders on your shared IP might be exhibiting “spammy” behavior resulting in blacklistings that have nothing to do with your own sending practices. Moreover, the high quantity of mail sent on a shared IP might trigger blacklistings. It is a best practice to utilize a dedicated IP address so that your reputation and deliverability are not impacted by other senders”.

5 Ways to Prevent Blacklistings — the Genius Approach

Return Path

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