Allison Banko says, ““The ultimate goal, of course, in doing any marketing is to drive results,” said Lisa Dreher, Vice President of Marketing, Logicalis US. “But, I think that we started this program from a more altruistic point of view in that we really wanted to provide valuable information to our customers and prospects about where technology is going and how to leverage it.” 

This B2B case study details how an IT solutions provider launched a campaign featuring a thought leadership e-book instead of a sales pitch. Dive in to learn how Logicalis’ content marketing program generated $8 million in business“.

Content Marketing: How an IT solutions company generated $8 million from a thought leadership campaign

MarketingSherpa

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