‘How can marketers increase CTR from organic search?’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “With a playing field increasingly dominated with paid search advertising and local SEO boosted listings, the search engine results pages (SERPS) are becoming a meaner territory for more traditional organic links.
Of course one of the key ways to increase your chances of ranking above the competition is through a comprehensive SEO strategy.
However, just because your webpage has clawed its way closer to the all important first SERP, through a focused and technically proficient adhering to good SEO standards, it doesn’t necessarily mean that searchers are going to click on your link in mighty droves”.
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