‘Stop With the “Just Checking In” Emails: Here’s What to Do Instead’ – HubSpot

John Sherer says, “According to the data from Referral Squirrel, on average, 80% of sales are made on the fifth to twelfth contact with a prospect.

To me, this can mean one of two things:

1. Sales reps are sending far too many useless follow-up emails to prospects.
2. Sales reps are maintaining healthy relationships with prospects before closing.

If the former is true, I’m here to change that. And in either case, all of us in Sales need to do a better job of connecting with our prospects in valuable ways. We can’t selfishly send “just checking in” emails at completely arbitrary times, hoping to get attention”.

Stop With the “Just Checking In” Emails: Here’s What to Do Instead 

HubSpot