‘6 Principles of Influence Within Your Inbound Marketing’ – ‘Business 2 Community’ Article
Kevin Page says, “Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. With that being said, it is still difficult for many executives of companies to see the benefits clearly enough to take action.
The methodology behind inbound marketing has been presented in many different ways, and in an attempt to illustrate the wide variety of benefits I’m taking a new angle on the matter.
I would like to introduce you to Influence: Science and Practice – Fifth Edition by Robert B. Cialdini (2009). To provide a brief summary, Cialdini (Professor of Psychology at Arizona State University) takes the reader on a journey through the six principles of influence“.
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