Ali Swerdlow says, “A clean list is the key to better email marketing performance. Sending emails to invalid addresses negatively affects your sender reputation causing ISPs to filter and block your email. The higher your reputation, the more of your email gets delivered to the inbox.

Use this checklist to ensure your email list is clean, you’re mailing the right subscribers with the right message, and you’re getting the most out of your email marketing investment:

  1. Remove inactive subscribers (people who have neither opened nor clicked in the last year) from your list. This will help increase deliverability metrics including Inbox Placement Rate.
  2. Validate your existing data. For a variety of reasons, organizations might have mailing lists that contain inactive or invalid email addresses”.

Maximize email ROI using this six-step checklist

‘Experian Marketing Forward’ Blog

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