‘Email Marketing: Jewelry retailer integrates product recommendations into email campaigns to lift opens 9%’ – MarketingSherpa Case Study
Allison Banko says, ““You’re really risking an unsubscribe every time you send out an email,” said Heirlume Founder and CEO Elaine Russell. “So you need to make that email as differentiated as possible.”
To survive its subscribers’ cluttered inboxes, fine jewelry retailer Heirlume integrated a feature into its email programs that was already present on its ecommerce website: product recommendations.
Read on to learn how Heirlume’s personalization helped it stand out like a diamond in the rough“.
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