Lucy  Wilsdon says, “The days of guaranteed inbox placement are over, therefore it’s time to concentrate on the second layer of email marketing: data.

It is now more important than ever to understand the asset which is your data and the ability of data to provide inbox placement for your emails.

So how can you utilise data to produce emails which recipients want to read, as well as email that delivers revenue?

I believe that the answer to this query is engagement.

I recently read a blog which stated that in 2010 Hotmail delivered 2.5m emails daily. To help put this into perspective, in 2010 the population of the UK was about 63m”.

How to create engaging email content to drive conversion

‘Econsultancy’ Blog

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