‘How to Make Your How-To Content More Helpful’ – HubSpot
Diana Urban says, “Whether you’re writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it’s important to make your content easy to read. Otherwise, you’ll lose your readers’ attention and they’ll never even get to the end of your post.
These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading):
1) Use visual aids.
It takes a long time to read a 2,000-word blog post, but less time to read a 500-word post that includes images to explain key concepts. The phrase “a picture is worth a thousand words” definitely rings true”.
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