‘Seven ways to improve your display advertising’ – ‘Econsultancy’ Blog
Robert Durkin says, “Contrary to some reports, display advertising is alive and well.
However, marketers must rethink their approach if they want their online ads to drive engagement, clicks and conversion.
Is display advertising on the decline?
Anant Joshi, director of Meetrics, claims that half of all display advertising is never seen by web users (comScore puts this figure at 30%) and apparently the average click-through rate of a traditional (static) online advert is less than 0.1%.
However, spending on display advertising grew by 32.4% in 2013 (source: Nielsen), a bigger increase than in any other channel”.
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