Ayaz Nanji says, “Digital marketers say email remains the most effective tactic across much of the sales funnel, according to a recent report from Gigaom and Extole.

Digital marketers consider email the most effective digital tactic for building awareness (41% of respondents), boosting acquisition (37%), and increasing conversion (42%), the survey of 300 US-based digital marketers found.

In particular, digital marketers say email shines for customer retention, with 56% of respondents citing it as the most effective tactic”.

The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics

MarketingProfs

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