‘A Simple Guide to Web Traffic Terms’ – HubSpot
Pamela Vaughan says, “Views, visits, visitors — it’s all the same, right? Not so fast, speed racer. If that’s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.
Because lots of people tend to throw these various terms around all willy-nilly, I’ve compiled a nice little cheat sheet so you can truly understand what’s what, interpret your website analytics correctly, and make well-informed, data-backed decisions about your marketing.
Before you read on, it’s important to note that various analytics tools may have slightly different definitions of the following terms. It’s best to consult your particular tool’s documentation to understand exactly how each is calculated”.
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