‘Mobile Search Spend on the Rise’ – ‘Website Magazine’ Article
Allison Howen says, “More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since the first quarter of this year. Moreover, mobile platforms now represent 25 percent of all paid search spending.
The Global Paid Search Spend Analysis takes a look at data on the search spending patterns of Covario’s global technology, consumer electronics and retail search marketing clients. The data reveals that first half spending on pay-per-click advertising (PPC) has been strong, with a 21 percent rise above the second quarter of 2013 and a 2 percent lift above 2014’s first quarter. Additionally, global click-through rates”.
Comments are closed.
