Scott Yates says, “Decisions, decisions. When it comes to where and when to focus your marketing efforts, the decisions never end. Is it more important to generate more traffic, or should you concentrate on improving conversions first?

It’s a tricky question because it’s a bit like asking if you want to make more money on Wednesdays or on Thursdays? Anybody in business will say that they want to make more money on all days that have a “y” in them.

The Traffic Jam

Of course, traffic is important. Without any visitors, you definitely won’t have any sales. But as this article points out, not all traffic is good traffic”.

More Website Traffic or Better Conversion Rates: Which Would You Choose?

HubSpot

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