Joe Pulizzi says, “It’s unfortunate, but rarely do we take the time to review our content marketing plan (that is, if we have one at all). Being that it’s halfway through the year, now is the time to do those little things that may make all the difference to your end of the year results.

The tips below are in no particular order, as they are all worth addressing in some manner:

  1. Do a subscriber gut-check: It might be time to look at your subscription database against your customer database. Do you see any differences between those customers who subscribe to your content versus those who don’t? Do they buy more? Do they stay longer?
  2. Add outcomes to your editorial calendar: In whatever editorial calendaring system you use, add a column for outlining desired outcomes — i.e., what the reader/watcher/listener/attendee is supposed to get out of that content. How does the content improve their lives or jobs in some way? Document this, and refer to it often as your content is assigned and created“.

Business2Community.com

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