John Tackett says, “We’ve all seen them.

Web forms that ask for an exhaustive amount of information in exchange for a paltry white paper – or worse, a static thank-you note that lets someone know Sales will soon start their phone and inbox bombing runs.

But is this truly the best we can do to serve prospects effectively through a balanced exchange of value?

I think not. In a world where Web 2.0 is here, mobile is soon to be the new desktop and content is king, lead generation must do a better job of offering value for a prospect’s information.

In this MarketingExperiments Blog post, we’ll look at the two most important questions every marketer should ask about their Web forms to help refine the lead generation process”.

2 Vital Questions Every Marketer Should Ask of Lead Gen Forms

MarketingExperiments Blog

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