‘Are These the Smartest Marketing Campaigns of the Past Year?’ – HubSpot

Jami Oetting says, “How often do you use the word “smart” to describe advertising?

More often, you hear words like innovative, transformative, and even synergistic.

But really it comes down to being smart — with budget, with execution, and with the audience’s attention.

Warc just released its listing of the 100 smartest marketing campaigns worldwide. According to the site, “The rankings are compiled based on the winners of 75 effectiveness and strategy awards from around the world.” The ads were submitted to the awards circuit during 2013 and 2014.

Most of these you should remember well — unless you took off to try that whole startup thing — but they’re worth another look”.

Are These the Smartest Marketing Campaigns of the Past Year?

HubSpot