Grant Draper says, “The kind of wake-up call nobody wants: 6 AM on your day off; builders have started drilling, and they’re not stopping any time soon. Some SEO practitioners likely had a similar feeling when Google’s Matt Cutts published his “The decay and fall of guest blogging for SEO” blog post in January 2014.

So long, guest blogging. Oh, and Happy New Year!

Blogs started no-following their links, and some stopped accepting guest posts altogether. But here’s the thing, Cutts was doing everyone a favor. Poor content began to be culled, and companies refined their strategies to what those strategies should have been in the first place”.

Guest Blogging: From Overused Loophole to Untapped Opportunity

MarketingProfs

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