Alison Zeringue says, “Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage.

For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key. In this two-part series, we’ll do just that.  Read on for a guide to getting started, including defining your target market and choosing the right channels to reach them.

Step 1: Defining Your Target Market

Before diving into anything, start by defining your target consumer.

Demographics are important, but key insights into the what type of person they are, their likes and dislikes, etc., will give you stronger direction later for creating engaging content”.

The Ultimate Beginner’s Guide To Finding Your Audience In Social Media

Marketing Land

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