‘A 3-Step Framework for Leading a World-Class Marketing Team’ – HubSpot
Ritika Puri says, “The marketing landscape has undergone a powerful transformation — one that puts consumers in charge of the messaging and content that they’re receiving. The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagementopportunities.
Sitting at the intersection of social, content, digital analytics, and PPC, top CMOs know that their companies’ marketing engines are only as strong as the people behind the scenes. Your organization needs the right balance of left-meets-right-brained skills — number crunchers, artists, and customer development masterminds”.
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