‘How to Make a Call-to-Action More Effective in Your Blog Posts’ – ‘Business 2 Community’ Article
Brian Honigman says, “Often overlooked as a minor detail, the call-to-action included in each and every article on your blog is vital to driving results from your efforts.
As part of your content marketing strategy, the goal of your blog should be to educate your audience, stir the right emotions, and build a positive memory of your business as it pertains to your expertise. But it’s also meant to drive traffic, increase social media conversations around your business, generate more conversions in the form of downloads, and add email subscribers to your marketing list.
The call-to-action, or CTA, is text, a visual, or a combination of the two that drives a person to perform an action after reading your blog post—whether that’s downloading an e-book, signing up for your email list, activating a free trial of your product, or another action that slowly drives results for your business“.
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