‘6 Common Mistakes Of Acquisition Marketers’ – ‘Marketing Land’ Article
Dax Hamman says, “New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion.
Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and time again”.
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