‘Bad Advice Time: Let an Intern Do Your Social Media Marketing’ – ‘Business 2 Community’ Article
Margie Clayman says, “Often times, when a company decides that they need to begin engaging in social media marketing, the first question is, “OK, so who is going to implement that?” The idea of hiring someone just to run social media marketing efforts can seem pretty intimidating, especially because so many companies are convinced these days that you can’t calculate the ROI of your social media efforts. You could hand the effort off to someone in the marketing department but they likely already have their hands full. Often, companies figure the next best option is to bring in an intern. It sounds like a win-win. The intern gets valuable experience and your company gets someone to handle your social media“.
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