‘3 Twitter Lessons From Brands That Have a Grip on Their Followers’ – ‘Mashable’

Tessa Wegert says, “Twitter users: Have you noticed a trend? Has anything about the way companies are tweeting these days caught your eye? It seems that brands are doing a Twitter marketing about-face.

In other words, brand communications on Twitter are looking up.

We’ve seen a huge shift in the way brands have embraced and employed Twitter in recent years. Four years ago, just 10% of all tweets came from brands. In 2012, when Twitter had500 million registered users, major brands were buying in, but the learning curve was steep and they made mistakes, particularly with regard to customer service interactions. By 2013 brands were tweeting four times more than they were in 2012, with the 10 most-followed brands tweeting every six to 20 minutes. It seemed their transformation from skeptics to Twitter devotees eager to make an impact was finally complete”.

3 Twitter Lessons From Brands That Have a Grip on Their Followers

Mashable